Privacy policy

Privacy Policy

Effective Date: February 2026 Last Updated: April 2026

Somnerva LLC ("Somnerva," "we," "us," or "our") operates the website located at somnerva.com (the "Site") and provides related products and services (collectively, the "Services"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us.

By using the Services, you acknowledge that you have read and understood this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Somnerva is hosted on Shopify. For information about how Shopify processes your data, please visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy.

1. Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with the Services:

Information You Provide Directly

  • Contact information: your name, email address, phone number, shipping address, and billing address
  • Account information: your username, password, and account preferences
  • Payment information: credit card or debit card number, payment card details, and billing information (processed securely through our payment processor — we do not store your full payment card details on our servers)
  • Order information: products you purchase, order history, returns, exchanges, and cancellations
  • Subscription information: subscription preferences, frequency, billing cycle details, and subscription management activity
  • Review content: product reviews, ratings, photos, and feedback you submit through our review system
  • Communications: information you include when contacting us via email or customer support, including your name, email address, and message content

Information Collected Automatically

When you visit or interact with the Site, we and our third-party partners automatically collect certain information, including:

  • Device information: your device type, operating system, browser type and version, screen resolution, and unique device identifiers
  • Network information: your IP address, internet service provider, and general geographic location
  • Usage information: pages you visit, products you view, links you click, time spent on pages, referring URLs, and how you navigate through the Site
  • Interaction data: mouse movements, clicks, scroll behavior, and session activity (collected through analytics and session recording tools for the purpose of improving the Site experience)
  • Cookie and tracking data: information collected through cookies, pixels, web beacons, and similar technologies as described in the Cookies and Tracking Technologies section below

Information From Third Parties

We may receive information about you from third-party sources, including:

  • Shopify, our e-commerce platform provider
  • Advertising platforms, such as Meta (Facebook/Instagram), Google, TikTok, and Pinterest, which may provide aggregated or pseudonymized data about how you interact with our advertisements
  • Analytics providers that help us understand Site usage and performance

2. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

Providing and Improving the Services

  • Processing and fulfilling your orders, including shipping and delivery
  • Managing your account and subscription, including recurring billing and subscription modifications
  • Processing payments and refunds
  • Communicating with you about your orders, account, and subscription status
  • Providing customer support and responding to inquiries
  • Improving the Site, our products, and the overall customer experience
  • Personalizing your experience, including product recommendations

Marketing and Advertising

  • Sending you marketing and promotional emails (you may opt out at any time using the unsubscribe link included in each email)
  • Displaying targeted advertisements on third-party platforms based on your activity on the Site and other websites
  • Measuring the performance of our advertising campaigns
  • Creating custom and lookalike audiences on advertising platforms

Analytics and Site Optimization

  • Analyzing how visitors use and navigate the Site
  • Recording and reviewing session activity, including mouse movements, clicks, and scroll behavior, to identify usability issues and improve the Site experience
  • Monitoring Site performance and diagnosing technical issues
  • Conducting A/B testing and conversion optimization

Security and Fraud Prevention

  • Detecting and preventing fraudulent transactions and unauthorized access
  • Securing the Site and protecting our systems
  • Verifying your identity when necessary

Legal Compliance

  • Complying with applicable laws, regulations, and legal processes
  • Enforcing our Terms of Service and other policies
  • Responding to lawful requests from law enforcement or government authorities

3. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tracking technologies to collect information about your interactions with the Site. These technologies serve the following purposes:

Essential Cookies

Required for the Site to function properly, including maintaining your shopping cart, processing checkout, and managing your session. These cannot be disabled.

Analytics Cookies

Help us understand how visitors use the Site, which pages are most and least popular, and how visitors navigate through the Site. We use these to improve the Site experience.

Advertising Cookies and Pixels

Used to deliver advertisements relevant to you and to measure the effectiveness of our advertising campaigns. These technologies may track your activity across the Site and other websites over time.

Session Recording

We use session recording technology to capture how visitors interact with the Site, including mouse movements, clicks, scrolls, and page navigation. This data is used solely for the purpose of improving the Site experience and identifying usability issues. Session recordings do not capture payment information, passwords, or other sensitive form fields.

Managing Your Cookie Preferences

You can manage your cookie preferences and opt out of non-essential cookies through the privacy preference center accessible on the Site via the "Your Privacy Choices" page. You may also adjust your browser settings to block or delete cookies. Please note that disabling certain cookies may affect the functionality of the Site.

4. Third-Party Services and Partners

We work with the following categories of third-party service providers and partners who may collect, receive, or process your personal information in connection with the Services:

E-Commerce Platform

Shopify provides our e-commerce infrastructure, including hosting, checkout, payment processing, and order management. Shopify collects and processes your personal information in accordance with the Shopify Consumer Privacy Policy.

Fulfillment

Supliful manages order fulfillment and shipping on our behalf. They receive your name, shipping address, and order details to process and deliver your orders.

Subscription Management

Loop Subscriptions manages recurring billing, subscription preferences, and your customer subscription portal. They receive your account, payment, and order information to facilitate your subscription.

Email Marketing

Klaviyo provides our email marketing platform. They collect and process your email address, name, purchase history, browsing behavior on the Site, email engagement data (opens, clicks), and other behavioral data to enable personalized email communications and marketing automation.

Reviews

Okendo manages our product review system. They collect and process information you voluntarily provide when submitting a review, including your name, email address, review content, ratings, and any photos you submit.

Analytics and Session Recording

Microsoft Clarity provides analytics and session recording services. Clarity collects device information, usage data, and interaction data, and records anonymized session replays including mouse movements, clicks, and scroll behavior to help us understand how visitors use the Site and identify areas for improvement. Microsoft Clarity does not collect payment information or passwords.

Google Analytics provides website analytics services. Google collects device information, usage data, and geographic data to help us understand Site traffic and visitor behavior.

Advertising Platforms

We use advertising pixels and conversion tracking tools from the following platforms:

  • Meta (Facebook and Instagram): We use the Meta Pixel and Conversions API to track Site activity, measure ad performance, and build targeted audiences. This may include sharing information about your purchases, page views, add-to-cart actions, and other Site interactions with Meta.
  • Google (Google Ads and YouTube): We use Google tracking tools to measure ad performance and build targeted audiences.
  • TikTok: We use TikTok's tracking tools to measure ad performance and build targeted audiences.
  • Pinterest: We use Pinterest's tracking tools to measure ad performance and build targeted audiences.

Each advertising platform processes your information in accordance with its own privacy policy. You can manage your ad preferences through each platform's settings, or through the opt-out mechanisms described in the Your Rights and Choices section below.

Other Shopify Services and Sales Channels

We use additional Shopify services and integrated sales channels, including Shop, Shopify Inbox, Search & Discovery, Shopify Flow, and Point of Sale. These services may collect and process your personal information in accordance with Shopify's privacy policies.

5. How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • To service providers who perform services on our behalf, as described in the Third-Party Services section above
  • To advertising and marketing partners for targeted advertising purposes, as described above
  • When you direct or consent to the disclosure, such as by submitting a product review or using social media features
  • To comply with applicable laws, legal processes, or enforceable government requests
  • To enforce our Terms of Service or other policies
  • To protect the rights, property, or safety of Somnerva, our customers, or others
  • In connection with a merger, acquisition, reorganization, bankruptcy, or other business transaction, where your information may be transferred as a business asset

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

  • Account and transaction data: retained for as long as your account is active and for a reasonable period thereafter to comply with legal, accounting, and reporting obligations
  • Subscription data: retained for as long as your subscription is active and for a reasonable period after cancellation
  • Marketing data: retained until you unsubscribe or request deletion
  • Analytics and session recording data: retained in accordance with each provider's standard retention periods

When your personal information is no longer required for the purposes described in this Privacy Policy or by applicable law, we will delete or anonymize it.

7. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights with respect to your personal information:

  • Right to Access: You may request access to the personal information we hold about you.
  • Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
  • Right to Correct: You may request that we correct inaccurate personal information we hold about you.
  • Right to Portability: You may request a copy of your personal information in a portable format.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising: You may opt out of the "sale" or "sharing" of your personal information for targeted advertising purposes. You can exercise this right through the "Your Privacy Choices" page on the Site. If you visit the Site with the Global Privacy Control signal enabled, we will treat this as an opt-out request for the device and browser used. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.
  • Right to Withdraw Consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at support@somnerva.com. We will respond to your request within the timeframe required by applicable law. We may need to verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

We will not discriminate against you for exercising any of your privacy rights.

To exercise rights related to data processed directly by Shopify, you may visit the Shopify Privacy Portal at https://privacy.shopify.com/en.

Managing Communication Preferences

You may opt out of receiving promotional emails from us at any time by using the unsubscribe link included in each email. If you opt out, we may still send you non-promotional communications related to your account, orders, or subscription.

8. Children's Privacy

The Services are not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided personal information to us, please contact us at support@somnerva.com and we will take steps to delete that information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share the personal information of individuals under 16 years of age.

9. Health-Related Purchase Information

Somnerva sells dietary supplements. We recognize that your purchase history and product browsing behavior may reflect personal health and wellness choices. We treat this information with care and do not use it to make decisions that would adversely affect you. We do not disclose your specific product purchases to third parties for purposes unrelated to fulfilling your order, managing your subscription, or providing the Services, except as described in this Privacy Policy for advertising and analytics purposes.

10. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your personal information. We recommend that you use strong passwords and do not share your account credentials with others.

11. International Transfers

Your personal information may be transferred to and processed in countries other than your country of residence, including the United States. If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent mechanisms as required by applicable law.

12. Third-Party Websites and Links

The Site may contain links to third-party websites, platforms, or services that are not operated or controlled by Somnerva. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party website before providing your personal information.

13. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes constitutes your acceptance of the revised Privacy Policy.

15. Contact

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us.

Email: support@somnerva.com Address: Somnerva LLC, 1630 S Princeton Ave Unit #155, Arlington Heights, IL 60005